Privacy Policy
Savvy Experience Group
Effective Date: March 2025
Our Commitment to You
Savvy Experience Group respects your privacy and is committed to protecting your personal information. As a multi-division entertainment and marketing company delivering premium experiences across the live event landscape, we prioritize transparency, security, and responsible data use across all of our brands and services.
SEG is the parent company behind several fast-growing brands that connect fans, brands, and businesses through ticketing, tailgates, marketing, sponsorships, destination travel, and curated live experiences. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with SEG or any of its affiliated brands, websites, platforms, events, or services.
What Information We Collect & How We Collect It
Personal & Transactional Information
- Account Creation & Registrations: Name, email address, phone number, and other contact details.
- Purchases & Bookings: Billing details, payment information, ticketing data, travel details, and experience-related preferences.
- Third-Party Platforms: When purchases or registrations occur through partners or marketplaces, we may receive limited personal and transactional information necessary to fulfill services.
Digital & Usage Information
- Website & Platform Usage: IP address, browser type, device identifiers, pages visited, referral sources, and interaction data collected via cookies and tracking technologies.
- Location Data: Approximate location based on IP or device settings when enabled.
Communications & Support
- Customer Service Interactions: Emails, chat messages, phone calls, or form submissions are recorded for quality assurance and support.
- Marketing Engagement: Interactions with emails, SMS messages, advertisements, and promotions.
Events, Accessibility & Compliance
- Event Participation: Credentials, attendance data, and experience preferences.
- Accessibility Requests: Information you voluntarily provide to accommodate accessibility needs.
- Health & Safety Information: When required by law, venues, or event organizers.
Social Media & Public Sources
- Information shared publicly or through social media integrations is subject to platform privacy settings.
Children’s Information
- SEG does not knowingly collect personal data from children without verifiable parental consent and complies with applicable child data protection laws.
How We Use Your Information & Why
We use your information to operate, improve, and personalize our services, including:
- Service Fulfillment: Processing transactions, managing registrations, delivering experiences, and providing customer support.
- Event & Partner Coordination: Sharing necessary details with venues, promoters, sponsors, travel providers, and experience partners.
- Marketing & Communications: Sending updates, promotions, event alerts, and personalized recommendations.
- Analytics & Improvements: Understanding user behavior, improving platforms, and enhancing offerings.
- Advertising & Retargeting: Delivering relevant advertising and measuring campaign performance.
- Security & Fraud Prevention: Protecting users, accounts, and transactions.
- Legal & Regulatory Compliance: Meeting legal obligations and enforcing terms.
Who We Share Your Information With
We only share information when necessary and appropriate, including with:
- SEG Brands & Divisions: To deliver integrated services and experiences.
- Event & Experience Partners: Venues, organizers, promoters, sponsors, and travel providers.
- Service Providers: Payment processors, marketing platforms, CRM tools, analytics providers, and customer support vendors.
- Advertising & Marketing Partners: For audience insights and promotional campaigns.
- Legal & Regulatory Authorities: When required by law or to protect rights, safety, and security.
We do not sell personal information.
Your Choices & Privacy Rights
Depending on your location, you may have rights under applicable privacy laws, including the right to access, correct, delete, or restrict the use of your personal information.
Managing Your Preferences
- Marketing Communications: Opt out via unsubscribe links, account settings, or by contacting us.
- Cookies & Tracking: Manage preferences through browser settings or cookie management tools.
- Location & Notifications: Adjust through device or browser settings.
- Personalization & Feedback: Request changes or opt out by contacting SEG.
Mobile Messaging Policy
SEG and its affiliated brands may offer SMS and mobile messaging programs, including alerts, promotions, and event updates.
- Mobile information is not shared with third parties or affiliates for marketing or promotional purposes.
- Information may be shared with subcontractors providing support services, such as customer service.
- Text message opt-in data and consent are never shared with third parties.
SMS Program Details
- Purpose: Updates, promotions, early access opportunities, VIP experiences, and event reminders across SEG brands.
- Opt-Out: Text “STOP” to the applicable shortcode to unsubscribe.
- Help: Text “HELP” or contact us at info@savvyexperiencegroup.com.
- Carrier Disclaimer: Carriers are not responsible for delayed or undelivered messages.
- Rates: Message and data rates may apply; frequency varies.
By opting in, you authorize the use of automated technology to deliver messages and acknowledge these terms.
How We Protect & Retain Your Information
We implement administrative, technical, and physical safeguards to protect personal information. Data retention depends on:
- Active accounts and ongoing services
- Legal, tax, and regulatory requirements
- Security and fraud prevention needs
Upon verified request, we will securely delete personal information in accordance with legal obligations.
Data Transfers & International Processing
SEG operates globally and may transfer data across borders. We protect international transfers through:
- Standard Contractual Clauses
- Binding Corporate Rules
- Other lawful safeguards
Documentation is available upon request.
Updates to This Policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Material updates will be communicated as required. Continued use of our services indicates acceptance of the updated policy.
Contact Us
For questions, requests, or concerns regarding privacy or data protection, please contact:
Savvy Experience Group Privacy Team
Phone: (201)-514-2478